What My Skincare Business Taught Me About Presence and Patience.

The Power of Being Present

When I first started Pure Tallow, I had no roadmap, no guarantees, just an idea and the determination to bring it to life. Like many small business owners, I questioned myself at every turn. Was I making the right decisions? Would people love my products? Was all the effort going to be worth it? It’s easy to get caught up in the uncertainty of the future, but what I’ve learned over time is that the key to success—and to peace of mind—is staying present.

Building this business from the ground up has been a journey of learning, growing, and constantly refining. Every step, from selecting the purest ingredients to designing labels, has required my full attention. In the beginning, I thought I needed to have it all figured out, but what I really needed was to take each step with care, embracing the process instead of rushing toward an outcome. The more I stayed focused on the work in front of me, the more I realized that being present wasn’t just a way to get things done—it was reshaping how I thought, how I worked, and how I viewed success.

One of the greatest lessons I’ve learned is that worrying about future sales doesn’t make them happen any faster. In fact, it can be paralyzing. Instead, I’ve found that focusing on making the absolute best products I can, with full presence and intention, has been far more valuable. When I pour my energy into creating a batch of whipped tallow, blending a serum, or designing packaging, I’m not just making a product—I’m fully engaged in the craft. That presence brings a sense of fulfillment and clarity that no amount of future planning can provide.

The simple act of being present has taught me patience. It’s helped me trust that if I do my best today, the future will unfold as it should. It’s rewired my brain to appreciate the journey instead of constantly chasing the next milestone. This shift has been transformative—not just for my business, but for my well-being.

If you’re an entrepreneur, a creator, or anyone navigating an uncertain path, I encourage you to slow down. Give your full attention to what’s in front of you. Trust that the work you do today is enough. The results will come, but the joy is in the process.